Benefits of Registering a Trademark

Benefits of Registering a Trademark

Trademark
Trademarks can be highly valuable, as your brand can increase consumer recognition, customer goodwill, and in turn, greater profits. When you begin using a name, logo, or something else that distinguishes your brand, you will have some trademark protection automatically. However, there are several benefits to applying to officially register your trademark with the United States Patent and Trademark Office (USPTO). To discuss the registration of your specific trademark, contact a trademark lawyer in Orlando. The following are some general benefits you may enjoy from trademark registration Your trademark will appear in trademark searches, possibly deterring others from using the same or similar mark. Registration prevents others from registering a confusingly similar mark. You have nationwide protection and not just in your geographical area. Provides nationwide notice of your trademark,…
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What if Someone Infringes on Your Trademark?

What if Someone Infringes on Your Trademark?

Trademark
When you register a trademark for your brand, you expect that the trademark will protect you from others misappropriating your company name, logo, or other branding. However, there may come a time when you learn that someone is using your trademark and wonder what you can do. First, you should discuss with an attorney whether the use constitutes trademark infringement, as not all use rises to a legally actionable level. If your attorney determines that someone else is wrongfully using your trademark or one that is confusingly similar, you have the right to stop the infringement. First, your attorney may send a cease-and-desist letter to the infringer. In some cases, this is the first notice that they are doing something wrong, and they may stop voluntarily, preventing the need for…
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