Patent Infringement Case Regarding Fitness Bikes
Fitness startup Peloton Interactive has achieved significant success in recent years with its in-home fitness bikes and video subscription that brings fitness classes into your living room. In early October, Peloton filed a lawsuit against a company called Echelon Fitness, claiming that Echelon is infringing on Peloton’s patent and affecting the company’s sales. Echelon sells similar fitness bikes for homes, as well as a subscription service. In addition, Peloton claims the following: Echelon produces cheap copycat bikes that are nowhere near the quality of the Peloton bike Echelon uses false comparisons to Pelaton in its advertising to convince customers they are getting the same product for a much better price (Echelon bikes start at $799 while the Peloton experience costs more than $2200) Peloton claims that because of Echelon’s deceptive…