
How IP Can Launch Your Business
When you think about starting a successful business, you might focus on your accounting, pricing, and how you can rake in the most money as quickly as possible. You might not consider how your company’s intellectual property can help launch your business on the path to success. Inventions, branding, and other IP are often worth more than anything else at the start of a business. This IP can be your most valuable asset, as well as grow exponentially in value as your company grows. It is essential that you protect your intellectual property and use it to your advantage as you begin your business. Branding your business Without attention-catching branding, how will potential customers notice your company? Everyone notices Nike’s swoosh and Apple’s simple yet highly recognizable logo on all…










