Once you register a trademark for your brand, logo, and/or company name, you have the exclusive right to use the trademark. That is unless you decide to enter into a license agreement for another company to use your trademark. This is common in merchandising agreements and other business collaborations, and licensing your trademark can be beneficial if done correctly. You should always discuss licensing prospects with an experienced Florida intellectual property attorney. Market expansion and increased recognition - When another company promotes a product or service using your brand, you get to use their marketing and distribution channels to reach new consumers and increase the public’s recognition of your brand. Workload distribution - Licensing partnerships often involve allowing someone else to focus on production operations and quality control, which takes…