Many business owners may underestimate the importance of intellectual property protections. However, some companies have based their success largely on branding, inventions, and other intellectual property. Did you know that some trademarks are worth billions of dollars? Also, many companies built success on patented inventions that keep them ahead of their competitors. The following are only some of the most successful IP protections of companies today. Apple - With its simple yet distinct branding, Apple relies on its branding to set its products apart from similar tablets and smartphones. Many people are loyal to the iPhone based on its specific user interface and branding, earning Apple billions of dollars. Google - With its easily recognizable logo, Google has become the most reliable and ubiquitous search engine based on its unique…

After you invent something, it can take time to get it onto the market. Maybe you need to find the right developer or manufacturer if you do not have the resources to produce your invention yourself. Perhaps you’re not yet sure if there is even a market audience for your product and you want to get opinions from professionals. In either situation, shopping your product will most likely involve revealing the details of your invention. If you do not have the necessary intellectual property protections, this can allow other parties to take your idea and produce it on their own. Inventors often obtain patents to protect their ownership of their design or idea. However, applying for a patent is a complex process that can take time and be costly. If…

Once you register a trademark for your brand, logo, and/or company name, you have the exclusive right to use the trademark. That is unless you decide to enter into a license agreement for another company to use your trademark. This is common in merchandising agreements and other business collaborations, and licensing your trademark can be beneficial if done correctly. You should always discuss licensing prospects with an experienced Florida intellectual property attorney. Market expansion and increased recognition - When another company promotes a product or service using your brand, you get to use their marketing and distribution channels to reach new consumers and increase the public’s recognition of your brand. Workload distribution - Licensing partnerships often involve allowing someone else to focus on production operations and quality control, which takes…